| Nationwide is the largest building society
in the world, with 12 million customers. Nationwide is the most popular
brand within financial services and is also the England football team
sponsor as well as the other home nations. We sell around half a million
products per year online and have a program of search and display advertising.
Our home insurance is the leading product online in terms of growth over
the past six months and is very competitively priced, with an online discount
and a double-digit conversion level. As well as a competitive price, we
are currently offering a 50% discount on your contents insurance when
you buy it with buildings insurance, 10% additional discount when you
buy online and no extra charge for monthly payments. We are the second
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